Posted by Mark Harris on Wed, Jul 07, 2010 @ 01:47 PM
OK, I have been doing a bunch of reading about the highly innovative approaches to energy management being tested in places like Arizona. Phoenix as you can imagine sees temperature extremes like few other places in the country. (I remember stepping off a plane at Sky Harbor Airport in June 1979 and seeing an air temperature of 118-degrees). HEAT is a major topic in Phoenix. And as they say, "It's a dry heat". That said, it is a great place for people and academia and technology. Lots of land, lots of great people, lots of sunshine.

So it was no wonder that a 'master plan' was created when revitalizing their economy over the past decade. New headquarter locations, businesses, downtown campuses and sprawling Data Centers have all sprung up and are considered some of the best in the nation. (Look at I/O Data Center's North 48th street facility as an example of a BIG new data center, with HALF A MILLION square feet coming online).
For the downtown area, an innovative approach was taken in the 2002 timeframe for cooling which I had not seen at this scale before. The local public utility (APS) created a commercial partnership called Northwind to provide cooling to the new sports stadium being built. Traditional approaches for cooling this size open-air pro sports stadium in 120-degree heat proved to be an interesting challenge, so innovative new ways of doing so were solicited. The challenge: Provide a comfortable environment for tens of thousands of sports fans during a ball game being played in the hot July and August afternoons. Somehow exploit the fact that lots of extra capacity in POWER was widely available during the middle of the night when kilowatt rates were low, and be prepared for massive cooling needs during the next DAY (about 12 hours later). The Opportunity: Figure out how to spend money on energy 12 hours before it was needed? How to STORE energy required for cooling at this scale effectively. They needed a massive 'energy battery'.

So, how did they solve this energy management task? ICE. It occured to their engineers that ICE is a great medium for storing energy. It can be created at any time, and used in the future as demand requires. Ultimately they built a highly efficient ICE plant that each night was able to manufacture 3 MILLION POUNDS of solid ICE when the power rates were the lowest. As each subsequent day progressed and business demands required cooling, the ICE would be used to absorb heat from water with the newly chilled water distributed as needed. The water was recaptured, and used to create ICE the next night in a closed loop system.
This approach worked SO well, that within the first few years, Northwind had sold it's entire energy savings capacity for the downtown plant to other commercial properties in the area. Turns out it really is quite easy to transport this chilled water at a relatively low cost in an area such as downtown Phoenix. Economies of scale play out nicely here.
Who would have thought? Make lots of ICE at midnight when it was cheap, and then use it to cool as needed the next day. And do so on a REALLY GRAND scale to the tune of MILLIONS of pounds each day. Actually there are a number of projects just like this now in operation, including several in New York City and Toronto to name a few.
Energy management innovation is key. Look past the traditional. Investments were made in well thought-out new technologies that could capture savings and return value to customers. Everybody Wins!
Posted by Mark Harris on Wed, Jun 23, 2010 @ 02:54 PM
It's finally here, the ASHRAE Technical Committee 9.9 has released new recommendations for the temperature and humidity most ideal for data centers.
In a nutshell, dry bulb temperature recommendations now extend down to 64.4-degrees F, and UP to 80.6-degrees F and the humidity range is also expanded at both ends.
Both of these are VERY realistic in today's real world. Extending the LOWER limit down to 64.4F eliminates a great deal of need to mix HOT and COLD previously required to maintain the previous low limit of 68-degrees F. I could never really get a handle on why the recommendation of 68-degree was imposed. It seems to be counter-intuitive that a data center manager that mainly has a heat issue would be required to add heat back into the precious cooling stream... hence with the lower value, the DC manager will have to do this mix LESS often. Nice!
Perhaps more important for the majority of data center operators, is the official sanction to extend the UPPER limit now to 80.6-degree F. Touche'!!!! We all know that IT gear is spec'd well above these figures, and raising data center temperatures by even a single degree makes a significant impact into cooling costs. Immediately apparent is the ability to use economizer technologies for a much higher percentage of the hours each year.
The TC 9.9 guideline also shows some real thought for Moisture, with the UPPER and LOWER limits tuned to today's conditions and technologies.
The changes to the relative humidity guideline addresses the risks associated with Electro-static discharge (too low) and Conductive Anodic Filament growth (too high). This CAF basically occurs in dense PC board laminate dielectrics when tiny filaments of Copper spring out due to moisture and sometimes cause semiconductor-like connectivity between adjacent routes and vias (holes).

(Here is some light reading on CAF: http://www.parkelectro.com/parkelectro/images/CAF%20Article.pdf)
So what does this all mean to you??? It means that the operation of a data center using 'best practices' as recommended by ASHRAE will be much more manageable and potentially much more economical. We no longer have to 'baby' the IT gear, and treat it will soft kidd gloves. Intel, Seagate, Infineon and a slew of other IT gear component makers have gone to great lengths to design their individual component-level devices to work hard in a wide range of environments, and we have barely even approached the limits by any analysis. We have played it very safe for a very long time...
We can now feel empowered to stretch a bit. push a little faster, a little deeper and with a bit less rigor for the environment. A little common sense goes a long way...
Posted by Mark Harris on Wed, Jun 09, 2010 @ 04:19 PM
So there I was, sitting in New York City a couple of weeks ago at The 451 Group's Uptime Institute Symposium, and spent a little time listening to Dean Nelson, the Sr. Director of eBay's Data Center services. He spoke about what eBay was doing with their new Salt Lake City data center and how it was paid for with their active cost savings initiatives. Sounds like the kind of data center we all dream about, and a management structure that understands long term winning strategy...
One of the most intriguing comments he made was regarding who pays the bill for power. Apparently, as soon as eBay moved the cost of power to the budget managed by the CIO, decisions were made in a much different manner. In fact, after the power bill was added to the CIO's bottom-line, he immediately ramped up it's efforts to reduce power consumption. Surprising? Not really.
So the question bounced back to the top of my brain stack: Why don't we all just bite the bullet and add the power bill to the CIO's budget? Wouldn't that create the same catalyst for change that eBay saw? Wouldn't that shift efforts to reduce carbon, reduce cost, and become a Green corporate citizen into 5th gear everywhere? IT WOULD!!!! Oh sure there are some logistic and measurement and data center monitoring issues, some economic G/L mechanics involved to implement the process, but for heaven's sake, we should encourage the proper behaviour, and stop hiding the problem. Hiding the budget as a 'burdened' cost, buried...
Frankly, it is very much like the Shell Game. Keep hiding the money so that know one knows where the money issue really belongs. Sure the CEO and CFO 'own' the power bills, but wouldn't it make sense to push the responsibility down a bit? To the teams that can actually DO SOMETHING CONSTRUCTIVE to lower these costs? Very few CIO's today pay (or are even aware of the detail for) the power bills for their data centers. My suggestion, follow eBay's lead and shift the G/L line items to the CIO and watch the rapid progress that will ensue... (and when this higher level of interest takes hold, Modius will be there to help establish metric and measurement baselines by which to steer these cost improvements in very tangible ways!)
Posted by Mark Harris on Tue, Jun 08, 2010 @ 04:52 PM

With all of the efforts to get energy under control, it is not surprising that there are a number of new energy bills making their way through congress. One of the most 'spectacular' in-process bills with wide-ranging energy inferences is the Waxman-Markey Bill, or "HR2454". Officially it is called the "American Clean Energy and Security Act of 2009" and it has three basic parts. This summary is provided by the Congressional research Service as follows:
"American Clean Energy and Security Act of 2009 - Sets forth provisions concerning clean energy, energy efficiency, reducing global warming pollution, transitioning to a clean energy economy, and providing for agriculture and forestry related offsets. Includes provisions: (1) creating a combined energy efficiency and renewable electricity standard and requiring retail electricity suppliers to meet 20% of their demand through renewable electricity and electricity savings by 2020; (2) setting a goal of, and requiring a strategic plan for, improving overall U.S. energy productivity by at least 2.5% per year by 2012 and maintaining that improvement rate through 2030; and (3) establishing a cap-and-trade system for greenhouse gas (GHG) emissions and setting goals for reducing such emissions from covered sources by 83% of 2005 levels by 2050."
So what does this mean for us? Well, the first point is a good one: Energy Suppliers will have to create at least 20% of their power from renewable sources over the next 10 years. Like Solar and Wind power. Sounds good huh? Green as it gets. The only drawback to you and me is cost. Green is expensive. Using today's technologies, Green power will increase the price per kW for residential, commercial and industrial users. Greening is good for the environment, but will increase the rate at which power bills go UP. Nothing in life is FREE.
The second point is where we can all get more actively involved. Personally. For the next 20 years, we are all expected to help the nation become 2.5% (year over year) more efficient in our use of power at home and at work. Every year, 2.5% more effective, compounded. To do so, we'll all be buying CFLs and LED lights, using more microwave ovens, and during the summer at work we'll all enjoy the same 76-degree office temperatures that our datacenters will be driven to. Energy Efficiency is the name of the game! The car makers will also step up and happily sell us hybrid and BEV vehicles to help do their part. (Have you seen the new CODA Automotive BEV cars? Cool.)
Lastly, the bill states that we (the country) need to reduce total Carbon emissions by more than 80% of the level that we saw in 2005... but we have 40 years to do so. Hummm... Imagine the amount of change required in these 40 years to reduce carbon emssions by 80%, but then again, consider what life was like 40 years ago in 1970; The commercial cell phone didn't yet exist, nor did iPods and x86 computers, we hadn't seen Disco or StarWars yet, color TVs were just coming out and all the cars had V-8 engines!
Actually, I am a huge proponent of this and similiar bills. It significantly raises the awareness that we ALL need to do something, NOW! Every light left on, every old server left spinning, every little piece counts. If we can all just get in the normal mode of saving energy because it's the right thing to do, then we all relish in the long-term rewards from doing so...
Posted by Mark Harris on Mon, Jun 07, 2010 @ 03:56 PM
OK we have heard about the 'Greening' world around us, the price of power, the costs of cooling, the need for energy efficiency and ultimately The Green Grid's "PUE" KPI for a few years now. What originally sounded like a great way to definitively calculate the energy efficiency of getting IT work done, still seems like a great way to do so, but also seems like just the START of the journey...
Remembering that alot of work went in to the creation of PUE, it is considered by many to be a great place to start TODAY towards the goal of optimizing energy usage. Remember, you can't optimize that which you don't understand. That said, PUE may not be viewed down the road as the single best metric, but for now, it is MUCH better than what we had just a few years ago. Nothing. PUE is a metric that is well understood and can be determined for ANY END-USER that chooses to calculate it. It can be calculated in real-time using a fairly small investment in time and resources.
Today the EPA took the next step to allow end-users to compare their energy conservation and efficiency efforts to those of their peers. Basically, any company the wishes to can audit their PUE, document their findings, hire a PROFESSIONAL (recognized audit partner) to verify their claims, and then submit to the EPA. Those data centers that rank in the top 25% of their peer group will be considered as having an 'Energy Star' compliant data center. (And the bragging rights that go with the star).
So what does this mean to the industry? Well, I think we'll hear alot of companies that applaud the move by the EPA for Energy Star data center recognition. Many companies have worked hard to eliminate energy inefficiencies and love telling the world about their successes. The new Energy Star rating will allow this message to be even louder, since it will provide some apples-to-apples comparison. It supports the ROI measurements for these efforts. Peers will get a sense of what is POSSIBLE by people doing like environments. Some CIOs and CFOs will stand up and say, "Why is my closest competitor X% more energy efficient making the same type of widget?"
We will also see a bunch of complaining about the use of 'PUE' as the main KPI used in the determination for Energy Star. The more vocal opponents will argue that PUE as a KPI is err'd from the start or meaningless and can be manipulated or contrivedby the unscrupulous. In turn, we'll see a resurgence of pushes for "DCeP" (or one of the 10 proposed proxies) as a better KPI from these nay-sayers. I say it's good to see more energy on KPIs like DCeP, but we need some forcing function, NOW! Rememeber, the goal is to get companies to ACT NOW... mid course corrections welcome!
I think PUE was a great first step. I think Energy Star for Servers and then Energy Star for Data Centers is a great SECOND step(s), but why would we be nieve to think all of this would stop there?
Energy Star for Data Centers is circa 2010. Perhaps the folks at EPA will have a Energy-Star-PLUS recognition in 2012 (they could call it "Energy Star for Data Centers 2012" or similiar nomenclature) based upon any potentially agreed upon proxy for DCeP. Or perhaps they would use a different metric/KPI? Not sure. But what I am sure is, that we need to force ENERGY EFFICIENCY PROGRESS NOW. For companies to stand up, articulate their best practices and be tested and challenged by their constituents. We all need to LISTEN and LEARN from each other.
Status quo will no longer work. As an industry we need to push the design and re-architectures of existing space to be highly efficient. Too much waste in the past and nobody really understood it. We need to do the hard work, build containment aisles or modify air flow on on inlet-temp or overall pressure, we need to install sensors and monitoring, install spot cooling, refresh older hardware servers, etc. etc etc.
The energy efficiency work has just started, and it's a very long road ahead. Let's stay on track and work towards a common goal. Doing more with less, making every KiloWatt count, reducing the cost of doing business. Remember, we are all on the same planet, using the same resources.
The EPA's "Energy Star for Data Centers" 2010 is a GOOD thing...
Posted by Mark Harris on Fri, Jun 04, 2010 @ 01:34 PM
I was flipping through the 2007 report to congress issued by Jonathan Koomey ("Report to Congress on Server and Data Center Energy Efficiency Public Law 109-431") and on Page 10 came across a very easy to read, but impactful diagram which provides some great insight into the future of the IT industry, and can be discussed in terms of end-users as well.

I suspect that this chart could be applied more or less to ANY individual company in their quest for energy efficiency. If there is some level of 'greening' at play in a corporation, then this chart can be a crystal ball into your 5 possible futures.
You can see from the diagram varying impacts on energy consumption, (starting at the top) going from taking NO NEW ACTION, all the way through DOING EVERYTHING POSSIBLE. I would suggest today that most companies are somewhere approaching the "Improved Operations Scenerio". If you look above, you'll see this green curve essentially takes the overhead out of operations, but does very little to have any significant long term effect on the SLOPE of the curve.
In the chart, the "State of the Art Scenerio" is a good depiction of what is POSSIBLE (expected) if all business processes are tuned and all equipment is refreshed with the latest. This would create a real-time infrastructure ("RTI" as defined by Gartner) that self-tunes itself based upon demand. Most importantly... It would also lower the most basic cost per transaction. A CPU cycle would actually cost less!
These are very exciting times ahead...
Posted by Mark Harris on Thu, Jun 03, 2010 @ 05:37 PM
Just read about a new innovative way to address the cooling requirements within the data center worthy of mention here. As no surprise, the data center energy management challenge has many parts to it, and as we all are seeing, MANY different new solutions will be required and combined over time to fully embrace the REALM OF WHAT'S POSSIBLE. Oh sure, everyone will have their favorite 'energy saver' technology. We saw this happen with Virtualization, and we saw it happen with Variable Frequency Drive controllers for data center fans.
Well, what if we take a look WITHIN the servers themselves and consider the opportunities there? Does the WHOLE server generate heat? NO. Key parts do, like the CPU, chipset, VGA chip and Memory & controllers. So why do we have to BLOW SO MUCH air across the entire motherboard, using bigger expensive to operate fans? Wouldn't it be better to SPOT COOL just where the heat is? Reminder, the goal is to just move the heat away from the chips that generate heat. We don't need to move large volumes of air just for the thrill of air handling....
I have seen two competing advances in this space. One maturing approach has been adopted in 'trials' by some of the biggest server vendors. They offer liquid based micro heat exchanger equipped versions of some of their commercial server product lines. This means these special servers have included PLUMBING/cooling pipes into the server chassis themselves, and the circulating fluid moves the heat away from the server's heat-generating chips. Take a look right next to the LAN port and power plug in the back, and you'll see an inlet/outlet fitting for liquid! Basically fluid based heat removal. Humm, harkens back to the 80's when big IBM 390s were using water cooling when everyone else went to air. (As a note, fluid cooling is making a resergence as liquid cooling becomes popular once again...).
So now I see a new approach... 'solid state' air jets. Air jets? Yes really small air movers that are essentially silent, have no moving parts, and consume tiny bits of power. Turns out at least one vendor has created really small 'jets' which have proven that you can move LOTS of air without any moving parts. Yes, they are also really silent, and can magically create large amounts of air movement in really small spaces. Using this technology, you can target just the chips that need cooling with relative 'hurricanes', and then simply use small standard fans to carry this (now easily accessible) hot air out of the box.

What results in savings does the spot jets achieve? In their published test, they reduced the standard high power fan speed from 9000 rpm to 6500 rpm, going from 108watts originally to only 62watts. Add back into this an estimated 10% energy cost for the air jets themselves, and the net savings for fans inside the box is about 30%. Remember, FANs account for nearly 47% of a data centers' entire cooling energy consumption, so reducing FAN speeds inside AND outside the boxes is critical to long term power savings.
Lastly, how do you know all your effort has paid off??? Monitor FAN speeds! I'll say it a million times, monitoring FAN speeds is very important. The slower the run, the less they consume. Monitor, Monitor, Monitor!!!
Posted by Mark Harris on Fri, May 28, 2010 @ 04:54 PM
While I've seen my share of some pristine new data centers over the past few years, as well as a huge number of large scale retro-fit projects where old centers are being turned into new usable data center space, I have also seen an alarming number of older 'house of cards' data centers that are up in modern production and appear to be 'hands-off'.
These data centers are typically chock full of older devices and interconnects that were passed down from generation to generation of IT managers, only to realize that what they inherited was unmanageable. While it is true that these data centers will ultimately find their way into extinction in a world focused on operational efficiency and pro-active management and best practices, we can all feel the pain involved when we encounter something like this.

Above is one of the most interesting centers I've seen, and would appear to have conflicting priorities as to what is required to move forward. While I don't have a comprehensive sequence of steps required to migrate to a highly supportable, efficient and monitored data center, let me suggest one step that will help tremendously... Find the YELLOW patch cord and disconnect it.
Seriously, when I saw this photo I had to laugh and take a second look. Was it some new thermal blanketing technology? Or a way to eliminate blanking panels? The reason I make light here is that there are countless data centers that are in similiar out-of-spec designs and would benefit from adopting new data center technologies, new power distribution, cooling and monitoring solutions, but are challenged by WHERE TO BEGIN and the magnitude of the task at hand.
In the monitoring world for instance where Modius delivers value, we regularly find data centers with NO VISIBILITY to their energy usage and easily can identify hundreds or thousands of points of monitorable data that would help get energy usage under control. We are ready willing and able to take on chaos and make sense of it.
Posted by Jay Hartley on Tue, Mar 03, 2009 @ 09:00 AM
As part of our on-going efforts to keep customers fully informed on the latest innovations at Modius, we have initiated this customer blog. In the future, I will regularly send out updates on new product innovations and examples of how customers are using Modius OpenData (our flagship product) in the field.
Recently, we updated the data capture capabilities at Sybase in order to provide them with more granular Power Usage Effectiveness (PUE) reports. Greg Bush, the Data Center Manager at Sybase, is one of the industry’s leading advocates of comprehensive efficiency reporting.
The PUE reporting and Computed Points capability is contained in our recent release V2.6.
PUE reports are presented in three formats:
- Instantaneous PUE – Snapshot of PUE value with subsystem power usage (kW)
- PUE Trend – Power Usage Effectiveness trended over time (kW)
- PUE Energy – PUE trended in terms of energy consumed (kWh)

For the Sybase installation, we first instrumented for overall data center consumption. We installed a Dent PowerScout 18 power meter on the two automatic transfer switches (ATS) feeding the Sybase data center. This meter collects current (Amps) from the three phases plus neutral on each switch. ooking up the voltage leads requires the power to be shut down, so we didn’t connect them at this time.
In the future, we will connect the voltage leads during a scheduled shutdown. In the meantime, we are using computed points to estimate the real power using nominal voltage and power factor values. The Computed Points capability in DCiM provides extended mathematic or Boolean calculations to the Native Points captured from devices.
More hints and successes with this new capability will be offered in future blog posts.

We also added a meter on the ATS that feeds the dedicated chiller for the data center. (A short system shut-down was possible in this case, so we connected the voltages and are measuring real power directly.)
With the combination of these two meters, we can now monitor the total power used by the data center. The next step was to breakdown consumption.
The IT load is already metered through 12 PDUs and 8 power meters that have been part of the Modius’ monitoring system for years. astly, we created computed points to estimate the power loss across the UPSs based on input current, voltage and output real power.
Please note that in this case Greg Bush has achieved a PUE of 1.41. This low PUE is a testament to all the skill and hard work that Greg has put into optimizing his facility.
If you have any questions, please feel free to contact me.
Kind regards,
Jay H. Hartley, PhD
Director of Professional Services
Jay.Hartley@Modius.com